Sudsy Social blog
Marketing that books more cleans
Practical guides for house-cleaning businesses: reviews, social posts, referrals and neighbors. Written in English and Spanish.
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Your first 90 days: a marketing plan that brings cleaning clients without followers
You don’t need thousands of followers to fill your schedule. A week-by-week plan that works the places clients really come from: Google, reviews, neighbors and referrals.
October 8, 2026 · 3 min read
How to get found on Google, Apple Maps and AI assistants (for cleaning businesses)
When someone nearby searches “house cleaning near me” or asks ChatGPT, a handful of free listings decide who shows up. What to set up, in order, in an afternoon.
October 8, 2026 · 3 min read
Plan a month of posts in one sitting: the right mix and how to schedule it
Posting a little every day is hard when you’re cleaning all day. How to pick the right mix of posts for your goal and schedule a whole month in about 15 minutes.
October 8, 2026 · 2 min read
Paid ads for cleaning businesses: a small Facebook boost and Google Local Services Ads
Free posts, reviews and referrals do the steady work. When you’re ready to pay for more, start small, measure what comes back, and keep only what pays for itself.
October 8, 2026 · 3 min read
How to get more Google reviews for your cleaning business (the right way)
A simple routine to ask every client for a Google review, what to text them, and the rules you must follow so your reviews stay up.
October 7, 2026 · 4 min read
Answer quote requests fast: how cleaning businesses win the job before the price
People ask several cleaners for a quote at once. Here is how to reply first, what to ask, and a text you can copy for every new request.
October 7, 2026 · 3 min read
What to post as a house cleaning business: a simple monthly plan
Not sure what to post on Instagram and Facebook? Use these six kinds of posts, a weekly rhythm you can keep, and captions that turn followers into booked cleans.
October 7, 2026 · 3 min read
Before-and-after photos that win cleaning clients: a field guide for your team
How to take before-and-after photos on any phone, what to photograph, how to protect your clients’ privacy, and how to get your team to send them every time.
October 7, 2026 · 3 min read
A referral program for your cleaning business that clients actually use
Your happy clients already know people who need a cleaner. Here is how to set up a simple "give and get" referral offer, ask at the right moment, and say thank you.
October 7, 2026 · 3 min read
Win a whole street: door hangers, Nextdoor and local Facebook groups for cleaners
The new clients that cost you least to win often live next door to the ones you already have. How to use door hangers, Nextdoor and local groups without being pushy.
October 7, 2026 · 3 min read