How to get found on Google, Apple Maps and AI assistants (for cleaning businesses)

When someone nearby searches "house cleaning near me", or asks an AI assistant like ChatGPT for a good cleaner, a few free listings decide who shows up. None of them cost money, and each takes a few minutes.

1. Your Google Business Profile comes first

It's where most local searches end, and the source AI assistants quote most for home services. Not on Google yet? Create a free profile at business.google.com. Service businesses can hide their home address and show the areas they serve instead.

• Main category: "House cleaning service". Your main category is the biggest single factor in which searches you show up for. Add extra categories only for what you really offer, and look again every 6 months: Google adds new ones.
• Service areas: each city or neighborhood you clean in (up to 20).
• Description: two or three plain sentences: what you clean, where, and what makes you different (insured, same team every visit, eco products).
• Services: only what you offer, with a short description each (standard clean, deep clean, move-out, recurring).
• Website: your site, or a simple link page with Call, Text and Book buttons.
• Photos: your team in uniform, before-and-afters, your car or van. Real photos show you're active.
• Attributes: online estimates, languages you speak, and owner details such as women-owned, Latino-owned or veteran-led, if they apply. AI answers use them.

2. Keep fresh reviews coming, and reply to every one

Reviews are one of the strongest signals Google uses for local results. Ask every client the same way, never offer anything in exchange, and reply to each review, good or bad. See how to get more Google reviews.

3. The same details on the other sites AI assistants read

After Google, AI assistants pull local businesses mostly from Yelp, Facebook and home-service sites. Use exactly the same business name, phone number, cities and website everywhere.

• Yelp: a free business page is enough; you don't have to pay for Yelp ads. Yelp is one of the sources ChatGPT uses most for local answers.
• Apple Business Connect: puts you on Apple Maps and in Siri's answers on every iPhone.
• Bing Places: can import your Google profile in a few minutes, and Bing feeds Microsoft Copilot.
• Facebook Page: fill in the About section: category, areas, phone, hours and your link.
• Angi and Thumbtack: free profiles on the home-service directories AI assistants cite for cleaners. Paying for leads there is optional.

4. Answer the questions people ask

Google replaced its Q&A with AI answers that read your website, reviews and FAQs. Put short answers to the common questions (price range, whether you bring supplies, pets, how to book) on your website or link page. They help clients, Google and AI assistants alike.

5. Check once a month

Search like a client would ("house cleaning in [your city]", "best cleaners near me") and ask an AI assistant the same question, in English and in Spanish. Note whether your name comes up and what's listed above you. Then fix one thing at a time.